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How to Create a Strong Visual Brand
A plain-language overview of what makes up a visual brand: logo, color, type, imagery and layout, and how these parts work together to feel like one thing.
Brand And Story
Brand Identity
Building and keeping a coherent visual brand and voice.
How to Create a Consistent Brand Identity
Learn how to turn a brand identity into a repeatable system with clear guidelines, templates and habits so every touchpoint looks and feels the same.
How to Create a Consistent Tone of Voice
How to define a brand's written and spoken personality, put it into practical guidelines, and keep it aligned with the look of your visuals.
How to Create a Stunning Visual Identity
A creative walkthrough of building a distinctive visual identity: finding the concept, gathering references, developing a logo and shaping a visual language.
Mission Values And Visual Identity
See how an organization's mission and brand values can be translated into concrete visual decisions about color, type, imagery, shape and layout.
The Power of Negative Space in Branding
Explore how logos and marks use negative space to hide a second shape or meaning, why the technique works, and how to design one with restraint.
Related topics
More in brand and story
Visual Storytelling Content, campaigns and narratives told through images. Logo Design What a logo is for, how marks are built and how they are used. Brand Guidelines And Systems Documenting and applying a brand across many touchpoints. Social And Marketing Visuals Designing images and layouts made for feeds, ads and campaigns.