Type And Imagery

Typography

How letterforms, spacing and text settings shape reading and mood.

Display Type Versus Text Type

Why headline faces and body faces are built differently, what changes in their drawing and spacing, and why swapping their roles usually backfires.

5 min read

How To Pair Typefaces Without Clashing

Practical guidance on combining two or three typefaces using contrast, shared structure and clear roles, plus the common mistakes that make pairings clash.

4 min read

Serif And Sans Serif Type Compared

Compare serif and sans serif type by character, readability and typical uses, and learn why the best choice depends on context more than on the category.

4 min read

Related topics

More in type and imagery