Start here
What Makes A Good Logo
A plain-language look at the qualities of an effective logo: clarity, distinctiveness, fit, flexibility and longevity, and how to judge a mark against them.
Brand And Story
Logo Design
What a logo is for, how marks are built and how they are used.
Common Logo Mistakes To Avoid
The most frequent logo mistakes, from too much detail and trend chasing to weak contrast and poor file preparation, and how to spot and fix each one.
Designing Logos That Scale From Favicon To Billboard
How to keep a logo legible at every size: simplify the shape, build size variants, test at extremes and prepare files so the mark works from tab icon to sign.
Logo Color Versions And Clear Space Rules
Explains full-color, one-color and reversed logo versions, plus clear space and minimum size rules that keep a mark readable and consistent in every use.
Logo Redesign And When A Brand Should Change
When it makes sense to update a logo, how much to change, and how to avoid losing the recognition a brand has built, from refreshes to full redesigns.
Logo Sketching And Refinement Process
A step-by-step look at how a logo develops, from research and rough thumbnails to selecting a concept, building it cleanly and testing it before delivery.
Monograms Lettermarks And Initial Based Marks
How logos built from initials work, how monograms differ from lettermarks, when they suit an organization, and ways to make them distinctive and legible.
Types Of Logos Wordmarks Symbols And Combinations
A plain guide to the main logo formats, including wordmarks, lettermarks, symbols, combination marks and emblems, with the strengths and limits of each.
Related topics
More in brand and story
Brand Identity Building and keeping a coherent visual brand and voice. Visual Storytelling Content, campaigns and narratives told through images. Brand Guidelines And Systems Documenting and applying a brand across many touchpoints. Social And Marketing Visuals Designing images and layouts made for feeds, ads and campaigns.